The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
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Challenge:
Share the health benefits of a line of teas that can aid in detoxification.
Solution:
Write a tips-and-takeaways article providing readers with steps to naturally detoxify the body while highlighting the products and their benefits. Design a half-page formatted layout with an eye-catching headline treatment and images to attract editors and readers alike. Promote the content via Feature Impact’s eLivingtoday.com social media profiles for additional engagements and impressions.
Results:
- Earned Media – 127 placements & 4,167,314 impressions
- Paid Media – 991 placements & 176,277,364 impressions
- Social Media – 4,447 engagements & 88,911 impressions
- Total Program Ad Equivalency – $652,778
- Total ROI – 108:1
Challenge:
Highlight the nutritional benefits of a popular morning beverage on behalf of an executive state agency tasked with promoting the citrus industry.
Plan:
Create a formatted half-page Premium Release combining nutrition-focused messaging with one drink recipe and one food recipe to maximize coverage. Distribute the content to a nationwide network of print and digital publications using earned and paid tactics. Manage a cost-per-click campaign driving traffic to the client’s website for additional impressions.
Results:
- Earned Media – 306 placements & 10,996,040 impressions
- Paid Media – 1,247 placements & 305,104,963 impressions
- Content Amplification – 3,893 clicks & 159,054 impressions
- Total Program Ad Equivalency – $1,243,998
- Total ROI – 185:1
Challenge:
Show consumers the nutritional value of a popular fruit juice, particularly as it relates to summer hydration and health.
Solution:
Combining important nutritional information, expert quotes, one smoothie recipe and one healthy salad recipe, Feature Impact designed a formatted half-page Premium Release providing consumers with ways to implement the juice in their summer menus. Release the content to a nationwide network of print and digital editors using both earned and paid tactics. Promote the content directly to consumers via social media.
Results:
- Earned Media – 319 placements & 12,653,241 impressions
- Paid Media – 985 placements & 229,257,498 impressions
- Social Media – 6,850 engagements & 121,783 impressions
- Total Program Ad Equivalency – $997,663
- Total ROI – 165:1
