The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
Read More
Content Marketing Program:
If your goal is to consistently distribute content and earn media coverage throughout a 4- or 6-month period, the Content Marketing Program is for you. Our team consults with clients to understand their objectives and creates a personalized strategy using our comprehensive marketing solutions.
What's Included:
- Content Calendar – A timeline for your content, ensuring strategic alignment with seasonal trends and relevant topics to maximize audience impact and engagement.
- Content Formats – We offer specific formats that best align with key messaging and objectives.
- Distribution – Our distribution network consists of earned media, sponsored media and Family Features’ owned media. The content is released on an agreed upon timeline in multiple pulses, providing consistent distribution to consumers.
- Content Theme Recommendations – Based on editorial data and expert knowledge of the types of content that receive the most pickup and attention.
- Tracking & Reporting - Detailed tracking and reporting through our comprehensive and easy-to-use online reporting portal.
Benefits:
- Guaranteed Impressions and Engagements
- Brand Awareness
- Audience Engagement
- Consumer Education
- Authority and Credibility
Challenge:
Drive consumers to a produce client’s product locator page while generating high-impact impressions in a variety of media over a 6-month timeframe.
Solution:
Promote the versatility, ease of use and flavor of the product across digital, print, video and social media in scheduled pulses throughout the 6-month window. A full-page Feature was designed to capitalize on the popularity of the product during springtime paired with a half-page Premium Release showcasing its use in meatless meals during Lent. To round out the campaign, a Recipe Video Release captured the product’s ability to simplify hosting in an easy appetizer recipe and a Listicle highlighted the multitude of ways the product can be used in dishes from morning to night.
Promoted through our consumer-facing site, Culinary.net, and its social media profiles, the comprehensive program garnered nearly 1 billion impressions through distribution to our network of more than 4,000 websites, newspapers and magazines. Social media and cost-per-click campaigns helped reach consumers directly while increasing engagements across the breadth of content formats.
Results:
- Earned Digital & Print Media – 780 placements & 29,459,176 impressions
- Paid Media – 4,317 placements & 900,990,596 impressions
- Social Media – 15,038 engagements & 385,939 impressions
- Video – 287,954 views & 385,373 impressions
- Content Amplification – 6,759 clicks & 532,391 impressions
- Total Program Ad Equivalency – $3,641,749
- Total ROI – 108:1
