The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
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1. Blended Impact Release
A short (typically 300-500 words), unformatted, consumer-friendly article editors can use to fill space in their newspapers, magazines and websites. Blended Impact Releases include light brand messaging rounded out with consumer tips and takeaways, 1-2 images and a brand URL.
Benefits of a Blended Impact Release:
- High-Quality Digital and Print Placements
- Millions of Guaranteed Impressions
- Budget-Friendly
- Easy Execution
- Comprehensive Reporting, Tracking and ROI Measurements
2. Integrated Impact Release
A formatted half-page layout includes 500-600 words and 1-2 images along with Social Media Amplification to deliver increased digital and print impressions and high-impact print placements.
Benefits of a Integrated Impact Release:
- More Placements and Impressions Than a Blended Impact Release
- Provided Formatted and Unformatted to Increase Placements
- Integrated Social Media Amplification Campaign
3. Premium Integrated Impact Feature
A high-impact marketing strategy that combines digital, print, social and video to deliver your brand’s message. Premium Integrated Impact Features bring together formatted content (750-1,000 words), photography and a variety of visual elements like sidebars and infographics to deliver your message and maximize the number of digital and print placements.
Benefits of a Premium Integrated Impact Feature:
- Combines Digital and Print to Deliver More Placements and Impressions
- Highest Guaranteed Deliverables
- More Space and Visuals to Tell Your Story
- Integrated Social Media and Content Amplification Campaigns
- Comprehensive Reporting, Tracking and ROI Measurements
4. Listicle
A digital-only product featuring up to eight images alongside a list of corresponding recipes or tips.
Benefits of a Listicle:
- Include Up to Eight Images
- Digital Distribution to Our Editor Network and Online Partners
- Social Media Amplification and Content Amplification Available for Additional Impressions
Challenge:
Promote a commodity board’s nutritious family recipes while increasing digital impressions and clicks to the client’s website.
Solution:
Implement a multi-platform approach including print, digital, video, social and cost-per-click campaigns. Design a full-page formatted Feature displaying three simple, family-friendly recipes. Produce a hands-and-pans recipe video to increase digital exposure. Amplify the content via social media and increase traffic to the client’s website through an extended cost-per-click campaign driving consumers directly to the recipe pages.
Results:
- Earned Media – 1,012 placements & 33,996,997 impressions
- Paid Media – 3,234 placements & 503,942,363 impressions
- Recipe Video – 147,153 views & 421,225 impressions
- Social Media – 14,859 views & 223,847 impressions
- Content Amplification – 23,425 views & 3,820,381 impressions
- Total Program Ad Equivalency – $2,503,019
- Total ROI – 116:1
