The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
Read More
Get Your Story Seen
— Not Just Sent
Turn a strong, newsworthy idea into a newsroom-ready editorial story built for earned pickup.
PEP combines editorial strategy, content development, targeted distribution, and reporting to give brands a more predictable path to credible earned media coverage at scale.
What is a PEP?
A More Predictable Path to Earned Coverage
Traditional media pitching can be unpredictable. A strong story can still struggle to break through crowded inboxes and busy news cycles.
Predictable Earned Pickup was built to close that gap.
Our editorial team helps shape your story for the newsroom, develops publication-ready content, and distributes it through a vetted network of trusted news outlets. The goal: give journalists a credible, relevant story they can easily use, and give your brand greater opportunity to earn meaningful coverage.
How it Works:
From Story Idea to Earned Coverage
1.
Find the strongest angle
We evaluate your story, messaging, and audience to identify the most compelling editorial approach.
2.
Build the story for the newsroom
We evaluate your story, messaging, and audience to identify the most compelling editorial approach.
3.
Put it in front of publishers
We evaluate your story, messaging, and audience to identify the most compelling editorial approach.
4.
Measure what happens
We evaluate your story, messaging, and audience to identify the most compelling editorial approach.
Who it's For:
When PEP Makes Sense
PEP is designed for brands and organizations with a story worth telling that want to extend its earned-media potential.
Consider PEP when you:
- Have a strong campaign, initiative, trend, or point of view but need help turning it into an editorial story
- Want to reach audiences through credible third-party media coverage
- Need to extend the reach of an existing PR campaign
- Want an earned-media complement to guaranteed content distribution
- Need measurable results beyond simply sending a release or pitch
Important Distinction
Earned Pickup, Not Paid Placement
PEP is designed to generate earned editorial pickup. Participating outlets independently choose whether to publish the story based on its relevance and value to their audiences.
That makes PEP different from some Feature Impact programs that provide guaranteed distribution or placement. If guaranteed reach is the priority, our team can help determine which Feature Impact solution best fits your goals.
Expanded Options
Need a Stronger Story Engine?
PEP can also be paired with original research to uncover a compelling data-driven news hook or expanded into a multi-story program designed to build sustained authority around an important topic.
Through Feature Impact's integration with 4media group and Atomik Research, we can build the story as well as create the path to earned coverage.
Have a Story Worth Getting Into the News?
Let’s talk about whether Predictable Earned Pickup is the right way to get it there.
Earned Coverage. Credibility. Measurable Reach.
